NYSE · Consumer Discretionary · Specialty Retail · USD

WSM Williams-Sonoma

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254.05+3.67 (+1.47%)
At close · Friday, 13 November 2026

Key facts

  • Williams-Sonoma (WSM) closed at $254.05 on .
  • On , the model view for the next month was positive: an expected return of +0.08% over 21 sessions, with a 21% chance of a rise.
  • On , the market regime read strong risk-off.
  • At the settlement, short interest in WSM was 4.9% of the float, 5.9 days to cover.
  • On , the close sat inside a 52-week range of $164.96 to $274.45.
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Overlay
1Y +33.79% · from $189.89 to $254.05
Nov 25Feb 26May 26Aug 26Nov 26sessions ahead →21172.85203.62234.38265.14295.91189.89254.05
Previous close250.38
Open245.00
Day’s range242.81 – 254.30
52-week range164.96 – 274.45
Volume1,199,700
Avg. volume, 3 months1,115,454
Market cap$29.92B
Beta (5Y weekly)1.39
P/E ratio (TTM)23.42
EPS (TTM)9.76
Dividend yield1.25%
Intrinsic value—
Gap to intrinsic value—
21-session view+0.08%
Chance of rising, 21 sessions21%
Market regimeStrong risk-off

Closing figures, not live. Intrinsic value, forecasts and regime are the platform’s own models.

Opulence Alpha’s viewDaily note · after the close, Friday, 13 November 2026
Model view
Next monthPositive+0.08% expected · 21 in 100 chance of rising
Next 3 monthsPositive+0.2% expected · band −26% to +26.4%
Long term——
ConfidenceHigh59% of 283 past one-month calls right, against 52.3% across every name

The view

As of 13 November 2026, Williams-Sonoma closed at $254.05, a change of +33.8% over the past year. The close sits +17.4% from its 200-day average and 54% above its 52-week low, so the stock trades well up its yearly range. No intrinsic value figure is available in this reading, so the price cannot be set against the platform's Intrinsic Value model here. The published 21-session view leans up, with an expected return of +0.08%. The published 63-session view leans up only barely, with an expected return of +0.2%, close to flat.

Next month: why the model view is positive

The 21-session lean is upward but thin. The expected return is +0.08%, while the published probability of a rise is only 21%. That pairing points to a lopsided distribution: most outcomes are small declines and a minority are larger gains. Strong momentum and quality readings support the upward side. Against it stand a strong risk-off market regime and short-sale volume at percentile 98 in its sector, which signals heavy crowding. Across 200 past situations like today's, the median return over the following 21-session horizon was +0.9%, and 54% of them rose. That history is not a forecast. It agrees with a mild upward median but does not echo the low probability of a rise.

Next 3 months: model view positive

Over the 63-session horizon the published view is essentially flat with a slight upward tilt at +0.2%, inside a wide band from −26% to +26.4%. It points the same way as the 21-session view at +0.08% but carries less conviction. That fits a risk-off backdrop pressing against the company's momentum and quality strengths. Macro sensitivity also ranks high among large US companies, which adds exposure to the direction of the overall market. The past situations like today's did better: their median return over the 63-session horizon was +3.6%, and 61% of them rose. That history leans more clearly upward than the model. This suggests the model weighs the regime and the crowding more heavily than the history alone does.

The long term

The long-term case rests on the quality of the business rather than on any valuation discount. Earnings trade at 23.42 times, at percentile 73 in its sector, and book value at 12.58 times, so the stock is not inexpensive against its peers. Against that, return on equity is 55%, the Piotroski score is 6 of nine, revenue grew +6.7%, and operating cash flow reached $1.61B. Balance sheet health and earnings quality sit at the highest readings of the company's own five years. Past situations like today's, which are history rather than a forecast, returned a median +18.6% over the following year, and 70% of them rose. The regime and the crowding hold back the near-term views. The longer case is carried by quality and cash generation.

How sure we are

On this name, 59% of 283 matured 21-session forecasts matched the direction. That is above the base rate of about half across all names, which gives the near-term view moderate weight. The historical comparison rests on 200 past situations, a reasonable sample. Those situations were matched on only seven measures, not on the 552 features computed today. The bands are wide: −18.2% to +18.4% on the 21-session horizon and −26% to +26.4% on the 63-session horizon, both far larger than the central expectations. The longer horizons lean on history and fundamentals without a published intrinsic value, so every horizon here carries limited certainty.

Written by our research agent from 552 features and the model forecasts. A dated model reading, not investment advice. How the model view is set: next month and next 3 months follow the sign of the model’s expected return over 21 and 63 sessions, positive above zero and negative below; long term reads positive at an intrinsic value gap of +10% or more, negative at −10% or less, neutral between. Confidence comes from this name’s own record of one-month calls: low under 50% right or with fewer than 60 matured, medium from 50% to 55%, high above 55%. A rule, not advice.

The evidence behind the view

Readings that point for or against the stock. The bar is how far each sits from the middle of its sector (or from even odds, for the forecast).

Against the stock · 3Distance
Short sellingShort-sale volume at percentile 98 in the sector
Earnings multipleP/E 23.42 · percentile 73 in the sector
Insider trades, 30 daysNet insider value at percentile 32 in the sector
For the stock · 4Distance
Return on equity55% · percentile 84 in the sector
Forecast, next month+0.08% · 21 in 100 chance of rising
Trend, 63 sessionsReturn percentile 72 in the sector
Revenue growth+6.7% a year · percentile 60 in the sector

The forecast

Expected return and the model’s band, per horizon. The 21-session view is public in full, the 63-session view without its chance of rising.

ExpectedBand
Horizon−40%0+40%ExpectedChance of rising
1 session••••Members
5 sessions••••Members
21 sessions+0.08%21 in 100
63 sessions+0.2%Members
Unlock the 1- and 5-session forecasts and the 63-session chance of rising, all 6 model voices, the exit map and alerts when this view changes.
Five sources1 of 4 back the view
ValuationNo reading—Members
RegimeSupports79% regime equity weight · rule 75% / 40%Members
TechnicalsMembers
FundamentalsMembers
Analyst coverageMembers

Model voices · 2 of 6 shown

Model bundleweight 29%−0.04%Gradient-boosted treesweight 19%+3.08%
552 features · computed after every close

Feature fingerprint

Each family’s percentile in Consumer Discretionary · S&P 500 percentile beneath · 13 Nov 2026

What pushed the 21-session view

Contribution of each feature family to WSM’s +0.08%, against the market’s +1.2%. Two shown in full.

Liquidity−0.27%
Momentum−0.14%
Macro sensitivity
Flows
Value
Sentiment
Crowding
Other 4 families

What moved in the data today

Features whose S&P 500 percentile moved furthest since the previous reading, in percentile points.

Gapless return 1d Momentump3 → p99+96
Close to close acceleration Momentump11 → p98+87
Close vs high Momentump87 → p2−85
Return 1d Momentump2 → p85+83
Xs ret zscore 1d Sector-relativep2 → p85+83
Return zscore 21 Volatilityp2 → p82+80
Xs sector momentum rank 1d Sector-relativep2 → p72+70

Feature explorer

Value, percentile in the sector and in the S&P 500, change since the last reading, and whether the feature has a tested record.

FeatureFamilyValueSectorOwn 5YΔ 1dTrendRecord
Momentum, 126 sessionsMomentum50.65p98p88+2Untested
Value compositeValue0.334p36p40Untested
Quality compositeQuality0.854p95p810Untested
Realised volatility, 63 sessionsVolatility0.327p48p70Untested
Illiquidity (Amihud), 5 daysLiquidity<0.001p83p75−1Faint · 23/32 yrs
Short-sale volume, 21 sessionsCrowding0.768p98p890Proven · 15/18 yrs
Net insider value, 30 daysFlows−$200.20Kp43p60+3None · 11/24 yrs
Sentiment scoreSentiment−0.006p83p680Untested
Market betaMacro sensitivity1.51p78p940None · 20/32 yrs
Relative return, 21 sessionsSector-relative−0.044p28p440Faint · 26/32 yrs
Momentum, 63 sessionsMomentum5.67p78p54+3None · 18/32 yrs
Earnings yieldValue4.38p33p70Untested
Profitability compositeQuality0.953p91p950Untested
Return volatility, 21 sessionsVolatility0.439p57p62−2Untested
Price impact (Kyle’s lambda)Liquidity0.013p85p320None · 24/32 yrs

History like this

200 past situations across 1,764 US stocks since 1995, delisted names included, matched on seven measures of today’s reading.

Median, 21 sessions+0.9%
Share that rose54%
Low end (q10)−9.8%
High end (q90)+8.9%
UBER Aug 2025+3.3%
XLNX May 2011−4%
INTU Jul 2010+6.9%
ABNB Mar 2024−5.9%

Where WSM ranks across the S&P 500

Each line is all 496 companies, lowest on the left. Select a row for the full ranking page.

Statistics

Prices: daily close 13 Nov 2026 · fundamentals: period ending 2 Aug 2026 · “p” = percentile among the 47 Consumer Discretionary members

Fundamentals

Key statistics

Each bar places WSM among its sector’s companies. The grey tick marks the sector middle.

23.42×P/EHigher than 73% of the sectorSector percentile 73
12.58×Price / bookHigher than 85% of the sectorSector percentile 85
—EV / EBITDASector median 10.89×
—Gap to intrinsic valueFREE
51.6%Gross marginHigher than 55% of the sectorSector percentile 55
55%Return on equityHigher than 84% of the sectorSector percentile 84
—Debt / equitySector median 0.68
6 of 9Financial healthPiotroski F-score from nine accounting tests; 9 is strongestScale 0 to 9
Market cap$29.92B
Enterprise value—
Revenue, ttm$8.01B
Net income, ttm$1.15B
EBITDA, ttm—
EPS, ttm$9.76
Book value / share$18.18
Shares outstanding117.78M
Dividend yield1.25%
Intrinsic valueFREE—

Technicals

Key statistics

Where today’s close and readings sit on each scale.

51.4RSI (14)50 is balance; under 30 is oversold, over 70 overbought.Scale 0 to 100
81%In 52-week rangeLow $164.96, high $274.45Low to high, past year
98%In today’s rangeRange $242.81 to $254.30Low to high, 13 Nov 2026
1.08×Volume vs average1.2M shares against 1.12M on an average dayScale 0 to 2× · tick at 1×
1.39Beta, 5 years1.0 moves in line with the S&P 500 on averageScale 0 to 2 · tick at 1
43.6%Price swings, 21 daysAnnualised realised volatilityScale 0 to 100%
+0.08%Forecast, next monthFREEBand −18.2% to +18.4% over 21 sessionsScale −5% to +5%
21%Chance of risingFREEModel probability over the next 21 sessionsScale 0 to 100 · tick at 50
−5.9%Drawdown from highDeepest fall in 5 years: −51.9%Scale 0 to −100%
Prev. close$250.38
Open$245.00
Day’s range$242.81 – $254.30
52-week range$164.96 – $274.45
Volume1.2M
Avg. volume, 3M1.12M
1-year change+33.79%
ATR (14)$9.92

Ownership

Ownership and short interest

Short interest5.93M
Short float4.9%
Days to cover5.9
Change since previous settlement−10.1%
Settlement date30 Oct 2026
Short-sale volume, 21d (ours)p98 in sector

Short interest as reported twice monthly by FINRA; short-sale volume percentile from our own features.

Insider transactions · SEC Form 4

DateInsiderTypePriceSharesValue
16 Oct 2026Finucane Anne A. DirectorSale$252.12780$196.65K
16 Oct 2026Finucane Anne A. DirectorSale$253.1114$3.54K
9 Oct 2026Yearout Karalyn EVP CHIEF TALENT OFFICERSale$239.36522$124.95K
16 Sep 2026ALBER LAURA PRESIDENT & CEOSale$222.2411,606$2.58M
16 Sep 2026ALBER LAURA PRESIDENT & CEOSale$220.488,568$1.89M
16 Sep 2026ALBER LAURA PRESIDENT & CEOSale$221.187,734$1.71M
16 Sep 2026ALBER LAURA PRESIDENT & CEOSale$219.174,710$1.03M
16 Sep 2026ALBER LAURA PRESIDENT & CEOSale$222.862,382$530.85K

Related studies

What the measured data says about the signals on this page.

Forecast record on WSM

59% of 283 matured 21-session forecasts on Williams-Sonoma called the direction correctly.

−20%−3%−10%−1.5%0%0%+10%+1.5%+20%+3%Published 21-session view →↑ What followed
CalledMissedEach square is one matured forecast: the view published that day against what followed.

Against the base rate

WSM, 21 sessions59%n 283 matured
Every name52.3%n 374,970 · 2 Sep 2025 to 15 Oct 2026
Belief in the highest decile51.3%n 37,318 matured
… and 5+ voices agree51.2%n 36,828 matured · WSM sits in decile 2 today

Tick = 52.3% base rate, every name. How every forecast is tested

Peers

Same industry first, then the sector. Readings, valuation, return and short interest side by side.

−3.5%−70%−1.7%−35%0%0%+1.8%+35%+3.5%+70%Gap to intrinsic value →↑ 21-session viewAZOBBYCVNAHDLOWORLYROSTTJX
CompanyCloseMkt capP/E1YGap to intrinsic value21-session viewModel view, next monthShort float
WSM Williams-Sonoma$254.05$29.92B23.4+33.8%—+0.08%positive4.9%
AZO AutoZone$3,259.70$52.46B19.4−14%+35.4%+0.75%positive3.3%
BBY Best Buy$104.07$21.83B14.4+39.6%+53.9%−0.64%negative8.2%
CVNA Carvana$72.37$53.55B11.5+10.3%−51.7%+0.7%positive10%
HD Home Depot$348.69$347.88B23.2−4.1%+15.4%+0.88%positive1.2%
LOW Lowe's$227.73$127.77B17.6−1.5%+59.2%+0.87%positive2%
ORLY O'Reilly Automotive$92.19$73.94B32.5−6%−2.9%+1.51%positive3.3%
ROST Ross Stores$231.68$74.01B30.4+43.2%−8.1%+2.65%positive2.8%
TJX TJX Companies$134.37$147.80B29.1−7.9%+3.1%+3.13%positive1.4%

Questions about WSM

What is the intrinsic value of Williams-Sonoma stock?

The model has no intrinsic value for WSM today; the page shows the other sources.

What is the WSM stock forecast?

The published 21-session view for WSM is +0.08%, with a band from −18.2% to +18.4% and a 21% chance of a rise; over 63 sessions it is +0.2%. These are expected returns from the platform's machine-learning models, re-estimated every trading day.

How accurate have the forecasts for WSM been?

59% of 283 matured 21-session forecasts on Williams-Sonoma called the direction correctly. Every forecast is published before its outcome is known and scored when it matures.

Is this investment advice?

No. It is a dated model reading of one company, published for research. Nothing on this page is a recommendation about any security.