S&P 500 comparison · Consumer Discretionary

Amazon vs Hasbro

Prices at close . Model readings .

Amazon

$254.60+0.59%
Month: negativeLong run: neutral

Hasbro

$118.68+0.3%
Month: negativeLong run: neutral
Price change

Price change, with the S&P 500 as a benchmark

Percent change in each close since the start of the chosen range, for both companies and the S&P 500 (SPY). Daily closes over the last year, weekly before that and monthly before five years.

In short

How the two compare

On the latest closes (28 Oct 2026), Amazon is the larger company by market value ($2.78T against $16.98B). Over the past year Amazon returned +12.2% and Hasbro +56.9%, while the S&P 500 returned +12.7%. The latest filed P/E is 21.3 for Amazon and 17.6 for Hasbro, and the operating margin 13.7% against 19.6%. Over the next 21 sessions the model expects −0.12% for Amazon, with a 58% chance of a rise, and −0.24% for Hasbro, with a 43% chance. Amazon's long-run fair value is $249.71, a gap of −1.9% to its price; the long-run model view is neutral. Hasbro's long-run fair value is $109.84, a gap of −7.5% to its price; the long-run model view is neutral.

Model view

What the model expects

Expected returns and the chance of a rise from our forecasting models, and the long-run fair value against the price. Readings, not advice.

Model readings:
Expected returnnext 21 sessions
AMZN−0.12%
HAS−0.24%
Chance of a risenext 21 sessions
AMZN58%
HAS43%
Expected returnnext 63 sessions
AMZN+1.54%
HAS+0.55%
Range of outcomes63 sessions, 80% band
AMZN−20% to +23.1%
HAS−23.8% to +24.8%
Chance of a risenext 63 sessionsMembers only · see plans
Long-run fair valueintrinsic value model
AMZN$249.7128 Oct 2026
HAS$109.8428 Oct 2026
Gap to pricefair value against the close
AMZN−1.9%
HAS−7.5%
Past readings that matchedsign of the 21-session outcome
AMZN40.9%of 269
HAS50.2%of 269
Price performance

How the prices moved

Price change over each period, with the S&P 500 (SPY) for comparison.

Closes to
1 monthS&P 500: +1.1%
AMZN+3.2%
HAS+34.5%
6 monthsS&P 500: +8.5%
AMZN−3.2%
HAS+28.2%
Year to dateS&P 500: +13.3%
AMZN+10.3%
HAS+48%
1 yearS&P 500: +12.7%
AMZN+12.2%
HAS+56.9%
5 yearsS&P 500: +70.7%
AMZN+49.1%
HAS+59.5%
1 year against the S&P 500percentage points
AMZN−0.5 pts
HAS+44.2 pts
Position in the 52-week range0% low, 100% high
AMZN64%close $254.60 in $196.00 to $287.20
HAS95%close $118.68 in $72.47 to $121.04
Against the 200-day average
AMZN+4.6%
HAS+30.2%
Valuation

What the market pays

Size and the multiples from the latest filed quarter. A P/E on losses reads n/m.

Filings: quarter to (AMZN), (HAS)
Market value
AMZN$2.78T28 Oct 2026
HAS$16.98B28 Oct 2026
Enterprise valueat the last filing
AMZN$2.65T30 Jun 2026
HAS$15.25B28 Jun 2026
P/Elatest filed
AMZN21.3
HAS17.6
Price to book
AMZN4.71
HAS16.72
EV / EBITDA
AMZN16.69
HAS12.74
Free cash flow yield
AMZN−0.06%
HAS9.94%
Dividend yield
AMZN0%
HAS3.23%
Questions

Amazon or Hasbro: common questions

Which is larger by market value, Amazon or Hasbro?

Amazon, at $2.78T against $16.98B for Hasbro, on the latest closes (28 Oct 2026).

Which has the higher P/E ratio, Amazon or Hasbro?

Amazon has the higher latest filed P/E, 21.3; Hasbro's is 17.6. Filings: quarter to 30 Jun 2026 and 28 Jun 2026.

How did Amazon and Hasbro move over the past year against the S&P 500?

Over the past year Amazon returned +12.2% and Hasbro +56.9%, while the S&P 500 returned +12.7%. Prices at close 28 Oct 2026.

What does the model expect for Amazon and Hasbro over the next month?

−0.12% for Amazon with a 58% chance of a rise, and −0.24% for Hasbro with a 43% chance, over the next 21 sessions. Model readings 28 Oct 2026. These are model readings, not advice.

How do the operating margins of Amazon and Hasbro compare?

The operating margin is 13.7% for Amazon and 19.6% for Hasbro, and the gross margin 52.3% against 78.9%. Filings: quarter to 30 Jun 2026 and 28 Jun 2026.

Do Amazon and Hasbro shares move together?

Over the past year the correlation of their daily returns was 0.08 (mostly independent); 1 means they always move together, 0 unrelated, −1 opposite. Prices at close 28 Oct 2026.

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The two company pagesAmazon (AMZN) forecast and analysisHasbro (HAS) forecast and analysis
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BrowseAll Consumer Discretionary companiesAll comparisonsHow the model readings are made

Model readings are research estimates, not investment advice. Prices: daily closes. Fundamentals: the latest SEC filings. Short interest: FINRA, settlement 30 Sep 2026. A dash means the figure is not in our data; it is never shown as zero. The model view follows a published rule: next month by the sign of the expected return, the long run positive at a fair value 10% or more above the price and negative at 10% or more below it.