S&P 500 comparison · Consumer Discretionary

Booking Holdings vs Hilton Worldwide

Prices at close . Model readings .

Booking Holdings

$147.94−1.47%
Month: positive

Hilton Worldwide

$349.63+1.44%
Month: positiveLong run: neutral
Price change

Price change, with the S&P 500 as a benchmark

Percent change in each close since the start of the chosen range, for both companies and the S&P 500 (SPY). Daily closes over the last year, weekly before that and monthly before five years.

In short

How the two compare

On the latest closes (28 Oct 2026), Booking Holdings is the larger company by market value ($113.91B against $79.02B). Over the past year Booking Holdings returned −29.1% and Hilton Worldwide +31.6%, while the S&P 500 returned +12.7%. The latest filed P/E is 24.2 for Booking Holdings and 45.7 for Hilton Worldwide, and the operating margin 34% against 27.3%. Over the next 21 sessions the model expects +0.85% for Booking Holdings, with a 87% chance of a rise, and +0.22% for Hilton Worldwide, with a 65% chance. Booking Holdings has no published fair value today. Hilton Worldwide's long-run fair value is $323.13, a gap of −7.6% to its price; the long-run model view is neutral.

Model view

What the model expects

Expected returns and the chance of a rise from our forecasting models, and the long-run fair value against the price. Readings, not advice.

Model readings:
Expected returnnext 21 sessions
BKNG+0.85%
HLT+0.22%
Chance of a risenext 21 sessions
BKNG87%
HLT65%
Expected returnnext 63 sessions
BKNG+2.14%
HLT+0.39%
Range of outcomes63 sessions, 80% band
BKNG−22% to +26.3%
HLT−19.1% to +19.8%
Chance of a risenext 63 sessionsMembers only · see plans
Long-run fair valueintrinsic value model
BKNG—The valuation was set at a price in another share basis than this close, so its fair value and gap are not printed.
HLT$323.1328 Oct 2026
Gap to pricefair value against the close
BKNG—The valuation was set at a price in another share basis than this close, so its fair value and gap are not printed.
HLT−7.6%
Past readings that matchedsign of the 21-session outcome
BKNG38.7%of 269
HLT60.6%of 269
Price performance

How the prices moved

Price change over each period, with the S&P 500 (SPY) for comparison.

Closes to
1 monthS&P 500: +1.1%
BKNG−8.9%
HLT+8.1%
6 monthsS&P 500: +8.5%
BKNG−14.8%
HLT+11.3%
Year to dateS&P 500: +13.3%
BKNG−30.6%
HLT+21.9%
1 yearS&P 500: +12.7%
BKNG−29.1%
HLT+31.6%
5 yearsS&P 500: +70.7%
BKNG+58.4%
HLT+152.8%
1 year against the S&P 500percentage points
BKNG−41.8 pts
HLT+18.9 pts
Position in the 52-week range0% low, 100% high
BKNG2%close $147.94 in $146.28 to $219.75
HLT87%close $349.63 in $253.04 to $364.50
Against the 200-day average
BKNG−16.5%
HLT+9.2%
Valuation

What the market pays

Size and the multiples from the latest filed quarter. A P/E on losses reads n/m.

Filings: quarter to (BKNG), (HLT)
Market value
BKNG$113.91B28 Oct 2026
HLT$79.02B28 Oct 2026
Enterprise valueat the last filing
BKNG$138.21B30 Jun 2026
HLT$83.85B30 Sep 2026
P/Elatest filed
BKNG24.2
HLT45.7
Price to book
BKNG-12.73
HLT-10.95
EV / EBITDA
BKNG14.33
HLT27.88
Free cash flow yield
BKNG6.95%
HLT2.69%
Dividend yield
BKNG0.93%
HLT0.19%
Questions

Booking Holdings or Hilton Worldwide: common questions

Which is larger by market value, Booking Holdings or Hilton Worldwide?

Booking Holdings, at $113.91B against $79.02B for Hilton Worldwide, on the latest closes (28 Oct 2026).

Which has the higher P/E ratio, Booking Holdings or Hilton Worldwide?

Hilton Worldwide has the higher latest filed P/E, 45.7; Booking Holdings' is 24.2. Filings: quarter to 30 Jun 2026 and 30 Sep 2026.

How did Booking Holdings and Hilton Worldwide move over the past year against the S&P 500?

Over the past year Booking Holdings returned −29.1% and Hilton Worldwide +31.6%, while the S&P 500 returned +12.7%. Prices at close 28 Oct 2026.

What does the model expect for Booking Holdings and Hilton Worldwide over the next month?

+0.85% for Booking Holdings with a 87% chance of a rise, and +0.22% for Hilton Worldwide with a 65% chance, over the next 21 sessions. Model readings 28 Oct 2026. These are model readings, not advice.

How do the operating margins of Booking Holdings and Hilton Worldwide compare?

The operating margin is 34% for Booking Holdings and 27.3% for Hilton Worldwide. Filings: quarter to 30 Jun 2026 and 30 Sep 2026.

Do Booking Holdings and Hilton Worldwide shares move together?

Over the past year the correlation of their daily returns was 0.34 (loosely together); 1 means they always move together, 0 unrelated, −1 opposite. Prices at close 28 Oct 2026.

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The two company pagesBooking Holdings (BKNG) forecast and analysisHilton Worldwide (HLT) forecast and analysis
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BrowseAll Consumer Discretionary companiesAll comparisonsHow the model readings are made

Model readings are research estimates, not investment advice. Prices: daily closes. Fundamentals: the latest SEC filings. Short interest: FINRA, settlement 30 Sep 2026. A dash means the figure is not in our data; it is never shown as zero. The model view follows a published rule: next month by the sign of the expected return, the long run positive at a fair value 10% or more above the price and negative at 10% or more below it.