S&P 500 comparison · Consumer Staples

Brown–Forman vs Molson Coors Beverage Company

Prices at close . Model readings .

Brown–Forman

$27.75−2.67%
Month: negativeLong run: negative

Molson Coors Beverage Company

$39.24−0.53%
Month: negative
Price change

Price change, with the S&P 500 as a benchmark

Percent change in each close since the start of the chosen range, for both companies and the S&P 500 (SPY). Daily closes over the last year, weekly before that and monthly before five years.

In short

How the two compare

On the latest closes (28 Oct 2026), Brown–Forman is the larger company by market value ($12.75B against $7.37B). Over the past year Brown–Forman returned −0.1% and Molson Coors Beverage Company −10.5%, while the S&P 500 returned +12.7%. The operating margin is 27.7% for Brown–Forman and 9.2% for Molson Coors Beverage Company. Over the next 21 sessions the model expects −0.25% for Brown–Forman, with a 24% chance of a rise, and −0.66% for Molson Coors Beverage Company, with a 17% chance. Brown–Forman's long-run fair value is $19.41, a gap of −30.1% to its price; the long-run model view is negative. Molson Coors Beverage Company has no published fair value today.

Model view

What the model expects

Expected returns and the chance of a rise from our forecasting models, and the long-run fair value against the price. Readings, not advice.

Model readings:
Expected returnnext 21 sessions
BF-B−0.25%
TAP−0.66%
Chance of a risenext 21 sessions
BF-B24%
TAP17%
Expected returnnext 63 sessions
BF-B+0.54%
TAP+0.46%
Range of outcomes63 sessions, 80% band
BF-B−20.7% to +21.8%
TAP−19% to +19.9%
Chance of a risenext 63 sessionsMembers only · see plans
Long-run fair valueintrinsic value model
BF-B$19.4128 Oct 2026
TAP—The model's fair value falls outside its own interval or at the gap clamp, so it is not a measurement.
Gap to pricefair value against the close
BF-B−30.1%
TAP—The model's fair value falls outside its own interval or at the gap clamp, so it is not a measurement.
Past readings that matchedsign of the 21-session outcome
BF-B44.2%of 269
TAP39.2%of 269
Price performance

How the prices moved

Price change over each period, with the S&P 500 (SPY) for comparison.

Closes to
1 monthS&P 500: +1.1%
BF-B+5.6%
TAP+9%
6 monthsS&P 500: +8.5%
BF-B+12.6%
TAP−6.4%
Year to dateS&P 500: +13.3%
BF-B+8.4%
TAP−14.1%
1 yearS&P 500: +12.7%
BF-B−0.1%
TAP−10.5%
5 yearsS&P 500: +70.7%
BF-B−55.8%
TAP+0.9%
1 year against the S&P 500percentage points
BF-B−12.8 pts
TAP−23.2 pts
Position in the 52-week range0% low, 100% high
BF-B61%close $27.75 in $22.41 to $31.11
TAP21%close $39.24 in $35.52 to $53.62
Against the 200-day average
BF-B+3.4%
TAP−6.9%
Valuation

What the market pays

Size and the multiples from the latest filed quarter. A P/E on losses reads n/m.

Filings: quarter to (BF-B), (TAP)
Market value
BF-B$12.75B28 Oct 2026
TAP$7.37B28 Oct 2026
Enterprise valueat the last filing
BF-B$15.34B31 Jul 2026
TAP$12.89B30 Jun 2026
P/Elatest filed
BF-B18.3
TAPn/mA P/E on negative earnings is not a multiple.
Price to book
BF-B3.33
TAP0.71
EV / EBITDA
BF-B14.13
TAP-6.95
Free cash flow yield
BF-B7.01%
TAP14.89%
Dividend yield
BF-B3.23%
TAP5.02%
Questions

Brown–Forman or Molson Coors Beverage Company: common questions

Which is larger by market value, Brown–Forman or Molson Coors Beverage Company?

Brown–Forman, at $12.75B against $7.37B for Molson Coors Beverage Company, on the latest closes (28 Oct 2026).

Which has the higher P/E ratio, Brown–Forman or Molson Coors Beverage Company?

Brown–Forman's latest filed P/E is 18.3; Molson Coors Beverage Company reported losses, so its P/E is not meaningful (n/m). Filings: quarter to 31 Jul 2026 and 30 Jun 2026.

How did Brown–Forman and Molson Coors Beverage Company move over the past year against the S&P 500?

Over the past year Brown–Forman returned −0.1% and Molson Coors Beverage Company −10.5%, while the S&P 500 returned +12.7%. Prices at close 28 Oct 2026.

What does the model expect for Brown–Forman and Molson Coors Beverage Company over the next month?

−0.25% for Brown–Forman with a 24% chance of a rise, and −0.66% for Molson Coors Beverage Company with a 17% chance, over the next 21 sessions. Model readings 28 Oct 2026. These are model readings, not advice.

How do the operating margins of Brown–Forman and Molson Coors Beverage Company compare?

The operating margin is 27.7% for Brown–Forman and 9.2% for Molson Coors Beverage Company, and the gross margin 60.3% against 29.5%. Filings: quarter to 31 Jul 2026 and 30 Jun 2026.

Do Brown–Forman and Molson Coors Beverage Company shares move together?

Over the past year the correlation of their daily returns was 0.58 (often together); 1 means they always move together, 0 unrelated, −1 opposite. Prices at close 28 Oct 2026.

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The two company pagesBrown–Forman (BF-B) forecast and analysisMolson Coors Beverage Company (TAP) forecast and analysis
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BrowseAll Consumer Staples companiesAll comparisonsHow the model readings are made

Model readings are research estimates, not investment advice. Prices: daily closes. Fundamentals: the latest SEC filings. Short interest: FINRA, settlement 30 Sep 2026. A dash means the figure is not in our data; it is never shown as zero. The model view follows a published rule: next month by the sign of the expected return, the long run positive at a fair value 10% or more above the price and negative at 10% or more below it.